BGL is a modern bagel bar where customers build their own bagel combinations from a wide range of spreads, fillings, and toppings. The concept is simple and fast, turning the classic bagel into a customizable experience.
YEAR
2026
ROLE
Brand Designer
Creative Director
SERVICES
Branding Design
Packaging Design
About the project
BGL is a modern bagel bar with a confident approach, where simplicity meets personalisation. Based on the “build your own bagel” concept, the brand emphasises clarity, speed and flexibility. Its identity system combines bold typography with a clean, structured approach to ensure consistency and ease of navigation. The result is a distinctive and scalable brand that feels contemporary and accessible.
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BGL - Bagel Bar
OVERVIEW
BGL is a modern bagel bar where customers build their own bagel combinations from a wide range of spreads, fillings, and toppings. The concept is simple and fast, turning the classic bagel into a customizable experience.
YEAR
2026
ROLE
Brand Designer
Creative Director
SERVICES
Branding Design
Packaging Design
About the project
BGL is a modern bagel bar with a confident approach, where simplicity meets personalisation. Based on the “build your own bagel” concept, the brand emphasises clarity, speed and flexibility. Its identity system combines bold typography with a clean, structured approach to ensure consistency and ease of navigation. The result is a distinctive and scalable brand that feels contemporary and accessible.
Smooth Scroll
This will hide itself!
This will hide itself!
BGL - Bagel Bar
OVERVIEW
BGL is a modern bagel bar where customers build their own bagel combinations from a wide range of spreads, fillings, and toppings. The concept is simple and fast, turning the classic bagel into a customizable experience.
YEAR
2026
ROLE
Brand Designer
Creative Director
SERVICES
Branding Design
Packaging Design
About the project
BGL is a modern bagel bar with a confident approach, where simplicity meets personalisation. Based on the “build your own bagel” concept, the brand emphasises clarity, speed and flexibility. Its identity system combines bold typography with a clean, structured approach to ensure consistency and ease of navigation. The result is a distinctive and scalable brand that feels contemporary and accessible.
Smooth Scroll
This will hide itself!
This will hide itself!